The Syamaado subculture was a prominent counter-cultural group at its peak in mid-2000s, centred around the eponymous Syamaado genre of Syan club music. Despite their associated music waning in popularity throughout the 2010s, this subculture still exists today as a unique holdover of Syan club culture from the turn of the millenium.
The term syamaado originated as a genre of music, before being assocated with a fashion movement or subculture, much like 'goth' in the West. Syamaado music gets its name from a portmanteau of the words 'syamyaal' (dance) and 'baado' (hammer), named such since the repetitive thumping beats of this genre are reminiscent of traditional baado music. Baado music was used by tribes in the north-west of Syana as part of collective prayer, often played by repetetive slow hitting of a hollow wooden block with a stone hammer. Syamaado, however, is characteristically fast paced, with most songs often exceeding 140bpm. Aside from baado prayer music, other core influences on this genre were Western synthpop and electronic club music. This is because the syamaado genre is an offshoot of Syan Electronic, the staple dance genre of both raves and nightclubs across Syana throughout the 90's and 2000's.
Throughout the 1990's, music became an increasingly integral part of Syan life, most of all in the form of o'syamyaal-'oma. These "dance houses", which are most often simply translated as nightclubs, exploded in popularity around the same time that the syamaado genre began to take root. However, as the 2000's began, Syan clubs were associated more and more with a growing epidemic of substance abuse, especially the drug 'speed'. Because of this, club culture rapidly became something looked down upon by most of Syan media. The effects of this mainly being that listeners of the ever-more infamous syamaado genre began to adopt an experimental visual style.
At the turn of the 21st century, buzzcut or shaved hair was still largely uncommon in Syana. Many associated it with criminal gangs, due to their use of shaved heads to provide a level of anonymity from security cameras. One of the major ways that Syamaado subculture defied the mainstream was its common adoption of shaved hair, often also dyed unnatural neon colours, to not only reflect their club environment but also to challenge the traditionalist idea that hair-dye was radical and unproper. Another way that syamaado subculture became visually destinct was its use of large, colourful and often-times glittery makeup. Over-the-top makeup looks had rarely been seen in the Syan mainstream at this point, so it quickly became an iconic symbol of syamaado musicians and listeners. Finally, as garish neon colour pairings became a syamaado symbol in their own right, clothes made from cheap neon lycra began to flood Syan clubs, largely due to the need of affordable clothes that could be easily replaced if ripped or damaged during a rave.
Despite beginning as a defiance of mainstream visual norms, the syamaado subculture became extremely popular in the late 2000's. This was mostly caused by the syamaado genre of music finding mainstream success with many Syan youths. This rise in popularity led to the unique style of the Syamaado subgenre becoming "trendy", espeically between the years of 2011 to 2013. However, the popular mainstream form of Syamaado fashion was often watered down and altered to fit more casual day-to-day wear. One key aspect of this being the adoption of simpler, yet still colourful, makeup. As well as this, outfits were often less revealing and shaved heads as a symbol of the subculture did not carry over into the mainstream.
Due to the key differences between this and the original Syamaado subculture, the mainstream variant is nowadays often referred to as rya-mod ("2010's fashion"), and is often discarded as posing by 'true' members of the Syamaado subculture.
Whilst nowhere near the peak it experienced in the late 2000's, the syamaado genre of music still has a small but loyal following. Despite this, the Rya-mod style fell out of fashion in the mid 2010's and is now viewed as a tacky but nostalgic aesthetic tied intriniscally to the period of 2011 to 2013. Major syamaado music producers such as the genre staple Daakas Digisa are still active, however much of the music scene is now known as "syamaado-revival". The key difference being that modern syamaado is much more influenced by Western EDM and modern Syan pop, as opposed to the europop influences of the genre in its prime.